Research has shown that 85 percent of communication is nonverbal, so
choosing what to wear to an interview is clearly an important part of
your overall presentation. It won’t make up for weak answers, but it can
communicate some positive things about your personality and what you
might be like to work with.
Here's what some common colors convey so you can put them to best use
when getting dressed for the job interview:
• Blue: You can't go wrong with darker shades of blue, especially navy.
Choosing from this powerful spectrum will project an image of someone
who is in control. From the interviewer's point of view, the color blue
conjures up calm, stability, trust, truth, confidence and security.
These are all great messages to send without saying a word.
• Gray: After blue, gray is the second most popular color to wear for an
interview. Like darker blue, it’s not a distracting color to the
interviewer, which means they’ll be focused more on what you’re saying
and how you’re saying it. Gray denotes sophistication, so use it to your
advantage.
• Black: This is a commanding color and represents authority. Black also
connotes drama, so use it carefully when putting together your
interview outfit. You may want to use it as an accent -- like in a scarf
or tie, for instance -- rather than as the primary color.
• Red: This is an extremely powerful color. It's so strong you should
only use it as an accent color. Reds are associated with energy,
passion, desire, power and aggression. People think of intensity and
passion when they see the color red, so use it sparingly, or it could
send the wrong message to the interviewer.
• White: White shirts and blouses are always a safe bet. It sends the
message of simplicity, cleanliness, precision and goodness.
In this very competitive job market, give yourself every opportunity to
shine in the interview. Knowing what job interview clothes to wear makes
a statement about who you are. Choosing the right colors will reinforce
that positive impression.
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